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After a huge demand – the icon that defined a generation of ocean explorers is back. Tougher, sharper, and ready for the next 40 years.

1986
Born in the water,
shaped by the sea.
The cult classic from 1986 is back. Reimagined for today’s adventurers. Where analog elegance meets digital grit.
1986
Born in the water,
shaped by the sea.
In the 80s, the GUL Ana-Digi was the uniform of the brave. From the freezing North Sea to the sun-drenched breaks of Cornwall – it was the only gear that mattered.
One icon. Five identities.
Standard Issue
Join the GUL Crew for 24h early access.
Analog elegance meets digital precision for global timing.
Professional grade water resistance for the deep sea.
Built to withstand impacts and extreme action.
Scratch-resistant glass protected by reinforced case.
Stainless steel case engineered to withstand corrosion.
Original design from 1986, refined for today.
The first 100 units are individually numbered. Sign up for early access.
the reborn watch collection
The GUL No.1 Ana-Digi is a multi-functional electronic watch that combines traditional analog hands with a digital LCD display. Its features include timekeeping (hours, minutes, seconds), date, day of the week, an alarm, a second time zone, and a stopwatch. The watch is equipped with an LCD backlight that stays on for 3 seconds when activated. The analog and digital times are adjusted independently.
Key Features
Analog elegance meets digital precision for global timing.
Professional grade water resistance for deep water.
Rugged construction built to withstand heavy shocks and hard use.
Scratch-resistant glass protected by a reinforced case.
Stainless steel case engineered to withstand corrosion.
Original design from 1986, refined for today.
1986
Born in the water,
shaped by the sea.
In the 80s, the GUL Ana-Digi was the uniform of the brave. From the freezing North Sea to the sun-drenched breaks of Cornwall – it was the only gear that mattered.
Visual Identity Collection