One Icon, Three Editions
No.1 Classic
The original icon. Clean design and reliable quartz movement.
No.1 Powered by light
Eco-friendly innovation. Solar-powered movement with no battery changes needed.
No.1 Ana-digi
The ultimate sports companion combining analog and digital displays.
One Icon, Three Editions
No.1 Classic
The original icon. Clean design and reliable quartz movement.
No.1 Powered by light
Eco-friendly innovation. Solar movement with no battery changes.
No.1 Ana-digi
The ultimate sports watch combining analog and digital displays, stopwatch, alarm, dual time.
One Icon, Three Editions
No.1 Classic
The original icon. Clean design and reliable quartz movement.
Powered by light
Eco-friendly innovation. Solar movement with no battery changes.
No.1 Ana-digi
The ultimate sports companion combining analog and digital displays.
Design Your Own
Mix and match dials, cases, and straps to create a watch that is uniquely yours.
Most sold watches
What Our Customers Say
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Share your GUL-moment:
Tag @gulwatches or send to [email protected]
BORN IN THE WATER.
SHAPED BY THE SEA.
Rooted in 1980s surf heritage, GUL Watches is built to be pushed to the limit.
Rooted in 1980s surf heritage, GUL Watches is built on a simple promise: unconditional durability. Designed in Sweden for the active lifestyle, these are watches meant to be worn, tested, and pushed to the limit.
Read our story
WATERPROOF
Built for surfing, sailing and swimming.
TIMING
Stopwatch and countdown on your wrist.
ACTION PROOF
Tough enough for any adventure. You should dare to wear it every day.
Why choose us
Global shipping
We ship our watches worldwide! No matter where you are in the world, you can enjoy our selection. Free shipping within Sweden.
2 year warranty
Guaranteed quality, long-lasting performance. Enjoy worry-free ownership with a 2-year warranty, ensuring your purchase is protected against defects in materials and workmanship.
30-Day Guarantee
Not sure if it’s the perfect match? No worries! We offer a 30-day money-back guarantee. Try it out for a whole month, and if you don't love it, simply return it.












