Shipping worldwide • 2 year warranty • 100% waterproof
Global Shipping
2 year warranty
Easy Returns
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Our Most Popular Watch

One Icon, Three Editions

Quartz No.1 Classic

No.1 Classic

The original icon. Clean design and reliable quartz movement.

kr999.00
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+ more colors
Solar No.1 Powered by light

No.1 Powered by light

Eco-friendly innovation. Solar-powered movement with no battery changes needed.

kr1,495.00
View Model
+ more colors
Analog + digital No.1 Ana-digi

No.1 Ana-digi

The ultimate sports watch combining analog and digital displays, stopwatch, alarm, dual time, and a 3-second backlight.

kr1,295.00
View Model
+ more colors
Design Your Own GUL Watch
Custom Made

Design Your Own

Mix and match dials, cases, and straps to create a watch that is uniquely yours.

Design Your Own GUL Watch
Custom Made

Design Your Own

Mix and match dials, cases, and straps to create a watch that is uniquely yours.

Best Sellers

Most sold watches

Collections

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Collections

Shop by Category

The experiences

What Our Customers Say

★★★★★

"Lovely watch very comfortable to wear. Excellent service and delivery."

C
Colin 🇬🇧 United Kingdom
★★★★★

"Happy with the purchase. The product is spectacular. Very good value for money. Fast shipping and excellent follow-up by Customer Service. Highly recommended."

N
Nicholas 🇬🇧 United Kingdom
★★★★★

"Really attractive and comfortable watch. I’m very happy with it."

N
Nuno Reis 🇵🇹 Portugal
★★★★★

"Excellent watch, only mistake was not ordering two so we could have his and hers!"

C
Chris Squire 🇬🇧 United Kingdom
★★★★★

"I’ve had one of your watches for 36 years now and only ever had to replace the strap. A fantastic watch thanks"

B
Billy Steele 🇬🇧 United Kingdom
★★★★★

"Guter Preis, schön angenehm und robust, hatte in den 90er schon eine ähnliche Gul bin eifach begeistert. Sehr schnelle Lieferung in die Schweiz, Besten Dank"

C
carpagaus 🇨🇭 Switzerland
The Experiences

What Our Customers Say

“
★★★★★

"Lovely watch very comfortable to wear. Excellent service and delivery."

C
Colin 🇬🇧 United Kingdom
“
★★★★★

"Happy with the purchase. The product is spectacular. Very good value for money. Fast shipping and excellent follow-up by Customer Service. Highly recommended."

N
Nicholas 🇬🇧 United Kingdom
“
★★★★★

"Really attractive and comfortable watch. I’m very happy with it."

N
Nuno Reis 🇵🇹 Portugal
“
★★★★★

"Excellent watch, only mistake was not ordering two so we could have his and hers!"

C
Chris Squire 🇬🇧 GB
“
★★★★★

"I’ve had one of your watches for 36 years now and only ever had to replace the strap. A fantastic watch thanks"

B
Billy Steele 🇬🇧 GB
“
★★★★★

"Guter Preis, schön angenehm und robust, hatte in den 90er schon eine ähnliche Gul bin eifach begeistert. Sehr schnelle Lieferung in die Schweiz, Besten Dank"

C
carpagaus 🇨🇭 Switzerland

Join the Gul Movement like millions other

Share your GUL-moment:
Tag @gulwatches or send to [email protected]

Join the Gul Movement like millions other

@TickingTimebomb with No.1 Orange

Filipe Ribeiro de Brito with Powered By Light Yellow

Progress Surfschool instructor and GUL Watches ambassador with No.2 White/Purple

Progress Surfschool instructor and GUL Watches ambassador

Rikard -Chariman of Kämpinge Vattensportklubb (Water sports club) with a yellow no.1 Velcro

@Filipe Ribeiro de Brito with Mo.1 Powered By Light - Yellow

Vilma with No.1 Powered By Light - Black

Progress Surfschool founder, instructor and GUL Watches ambassador Joana Andrade

Share your GUL-moment:
Tag @gulwatches or send to [email protected]

BORN IN THE WATER.
SHAPED BY THE SEA.

Rooted in 1980s surf heritage, GUL Watches is built to be pushed to the limit.

Rooted in 1980s surf heritage, GUL Watches is built on a simple promise: unconditional durability. Designed in Sweden for the active lifestyle, these are watches meant to be worn, tested, and pushed to the limit.

Read our story
GUL Watches Heritage

WATERPROOF

Built for surfing, sailing and swimming.

TIMING

Stopwatch and countdown on your wrist.

ACTION PROOF

Tough enough for any adventure. You should dare to wear it every day.

Our commitment

Why choose us

Global shipping

We ship our watches worldwide! No matter where you are in the world, you can enjoy our selection. Free shipping within Sweden.

2 year warranty

Guaranteed quality, long-lasting performance. Enjoy worry-free ownership with a 2-year warranty, ensuring your purchase is protected against defects in materials and workmanship.

30-Day Guarantee

Not sure if it’s the perfect match? No worries! We offer a 30-day money-back guarantee. Try it out for a whole month, and if you don't love it, simply return it.

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